"Well over 90% of buyers start to search for real estate online." — Artur Ciesielski, CCIM from NAR data.

The benefits of internet advertising are clear.

Well over 90% of buyers start to search for real estate online.  They choose long tail searches on search engines or they view properties on websites like PropertyNut.com or similar offerings.  Newspapers offer very little for buyers.  Considering that so many buyers come to Greater Phoenix from other states, print advertising looses even more attraction and in all offers very little for the cost involved, compared to the more efficient internet.  

Buyers are close to 3000% more likely to buy a home seen on the internet then a home magazine, newspaper or open house.  That makes print not only useless but not ecological with its tons of paper literally wasted, not to mention marketing dollars.

When ever we discuss marketing venues at out 115 member Premier Marketing Group meeting, the result is that print advertising is just for show, not for measurable results.  This does not mean that just placing a home on the internet is enough to sell it.  
The online advertising has taken over as a place to obtain information on just about anything but it has taken on some of the inefficiencies of print advertising.  What I mean is that the competition has increased and not everybody can be on the first page of a search page in Google and most homes will be missed by buyers.
It takes a lot of effort for homes to be seen by a prospective buyer, many times it will be ignored because of bad photography, lack of details or limited exposure.

Our powerful marketing has been refined to eliminate that which does not work.  We focus on those activity which bring the best results.  All of which maximize exposure to internet savvy buyers and those still looking through other channels like signs and open houses.

Just 2 example of measurable results.

1. For instance our website has exceptional exposure results.  For most topics, especially long tail topics like,  "5 bedroom home in Scottsdale or "fourplex in North Central Phoenix" placement is on the first page of the search terms.  Statistics show that most searchers don't go beyond the first page results.

2. Property websites like one of our current offerings in Paradise Valley,  In the first 30 days over 2,800 individual people saw this website with over 12,500 page views.    This means that instead of just a few neighbors coming to an open home, 2,800 people from around the country viewed this home, including over 50 photos, floor-plans, schools, shopping, aerial views.  This website is also advertised on a rider hanging under the for sale sign on the house.  

These are just 2 tools in a 3 page refined marketing plan with only tools that show measurable results, no fluff.

This marketing puts your property in front of the empowered buyers, no matter where they are at a given time.

Let us show you our results, interview Artur & Joanna Real Estate Team of Premier Marketing Group, we will show you "innovative marketing with measurable results"