Marketing Your Phoenix Property With "Measurable Results." A Better Listing With One Goal:

To sell the home for the highest price, in the shortest time and with the fewest problems.

Note: If you are considering selling short (short sale) please read our page for short sale sellers.

The key to any marketing plan, especially in real estate is to identify the direction that you are going to take and the target market so exposure is to the right purchaser for the property.

Online marketing is the way today. Nearly 90% of buyers seek properties online.  The online environment is a medium that provided, with proper use, a rich platform from which to present rich deep information for potential buyers. Nothing in print can compare.

We are 99% online. We have assembled a marketing plan that helps achieve better results.  See what our clients say.

Below is a snapshot of some of the marketing techniques we implement for your home. Click through them to discover a selection of our marketing tools and techniques: these are tactics selected for their results over years of trial and error, they are techniques with measurable results because we know they work to get the results desired.

To get a comprehensive and complete 21 point marketing plan please contact Artur Ciesielski at 602.628.4349 or via e-mail for an appointment.

1. Positioning and Market Research: The MLS, Google, Bing and other search engines are the place most of us and Realtors go to find information about properties.  Along with making sure the major property search sites show your home, we have a strategy to market your property to very specific buyers. 

We use well crafted strings of words to target buyers looking for very specific properties.  Because each property has one or more prospective buyers we often split market to allow different types of buyers to find the property.  As an example.  If a property is good for a second home the it may not be good for a first time home buyer so wording is important. 

2. Staging.

Staging can go from simple to extensive and depends on the individuals ability and need.  No matter the depth of the staging this vital process will help.  We provide consulting on what to do to market the property more presentable. 

First impressions are vital: outside to inside.  Joanna is a trained interior designer, but we know our limits and when necessary independent help is sought.

3. Pre-inspection.

While not mandated it's a step worth taking.  Preventing and taking care of issues before the buyers start doing their own inspection will help the property be accepted by the buyers and ease the process, lessening surprises later on.  We recommend doing a pre-inspection.

4. Strategic Online Placement: including a comprehensive exposure package and targeted tactics: This is where we shine. Everything we do is to get as many people interested in your property as possible. We have a very defined strategy for getting your property to as many websites out there as are available.

There are several dozen influential dominant sites and there are secondary sites. We ensure your property is on each of these. In addition we track how many people have visited your property and how they got there. We know the sites more likely to be used by potential buyers and we put additional effort to ensure proper exposure.

5. Professional Photograph: Photos are worth a thousand words and making every detail count is more important the ever.  That is why we have invested in the equipment and use our knowledge and expertise to take professional photos of properties and for some properties we hire out the photography.

A floor-plan helps much.  Some of you have these and when you don’t we order one.  a floor-plan not only refreshes the client’s memory of previous viewings, but allows them to conceptualize their occupancy of the space. 

Most people buy the neighborhood along with the property.  We provide additional photos, extensive information on the area as well as the home.

Quite a new medium.  We are in the exploratory phase of exposing properties using video.  Enhanced with photography, graphics and music to showcase the uniqueness, features and beauty of your home.  

Tours have been created to maximize the public visibility of listings by integrating them into all our marketing efforts to give buyers the best opportunity to experience your home.

8. Custom sign rider: website and instant text info.

For each property we create a custom sign rider with the custom website address, like www.22place.com plus a new innovative feature taking advantage of the instant gratification of text messaging.  A drive by buyer can have several options to get information:  call us, go to the extensive website or text a code and get the basics, including photos instantly to their phone.

9. Custom Website / Virtual Tour.

Each property receives a custom website dedicated to the home.  Its purpose is a repository of the extensive information we compile.  This includes photos, documents, description, map, schools, stores, demographics, neighborhood information and much more.  This website is a base which is advertised in the major online distributors where potential buyers can find it and explore the property.  It’s also additional information for the MLS.

10. MLS Listing-done better.

The MLS is very important and the process to inputting data, photos is though through carefully.  Its as important to market to potential buyers as it is to other agents. 

In most cases it will be another agent that brings a buyer, but well be responsible for getting them interested, to the property or their client may have found the property somewhere online or the agent on the mls and the more information we provide the easier the job is for everyone. 

So the same care that goes into other marketing goes into the MLS.

11. SEO - Search Engine Optimization.

Google, Bing and other search engines are the place most of us go to find information on-line.  Along with making sure the major property search sites show your home we have a strategy to market your property to very specific buyers. 

We use well crafted strings of words to target buyers looking for very specific properties.  As an example: if you are selling a 4 bedroom home with a 4 car garage near the Phoenix Mountain Preserve we will make sure the searcher sees your home.

This is not easy to do an our extensive internet knowledge and experience allows us to expose you property in this very decisive way.  You won't get as many visitors with the method, but the visitors you get will be looking for your type of home. 

We also utilize split targeting because there may be several different types of buyers and each responds to different criteria.

12. PhoenixMarketTrends.com

”Powerful online placement”  With an average of 10,000 individual visitors to Phoenix Market Trends we have an outlet to market your home.   Most of these visitors are buyers and especially buyers in the Central Valley.  We use this well tuned and popular website to market you home.

13. Social Media and Networking: Twitter, Facebook and other social media are growing in importance.  Still the face to face professional networking remains important and we belong to Premier Marketing Group an prominent marketing group with some 100 Realty Executive agents producing about 2 billion dollars a year in sales.

14. Professional Presentation: Every detail needs to be of professional quality and our efforts are extensive and diligent to present your property in the best possible light.

Open houses have limited use.  On some homes they make sense and we will utilize them and or broker open houses when we feel this may help the sale.

16. Neighborhood Letters/Cards.

It was noted in a study that 40% of buyers already know someone in the neighborhood they are buying in. 

While this number may be lower in Phoenix we make sure your neighborhood knows about your home. 

We want them to tell people about  your home.  They already live in the neighborhood and will echo what is great about it.  We notify them via Just listed cards or more often letters.

17. Servicing and Access: Communication is vital both ways and between all parties involved.  We ensure that you know what is going on,  how the market is doing, how your property competes. 

There's more:  good communication includes allowing easy access, answering phone calls and providing information.

18. Statistics and Research: If you have browsed through this weblog you've noticed our detailed Phoenix statistical real estate reports.  These are just part of the research we provide and only the tip of the research we do to keep our clients in the know and in a competitive position.

We promise...

• to implement an effective marketing plan with "measurable results"
• not to put any effort into fluff that's made to impress you, but does not help sell your home.
• to make it easy for buyers to get as much information about your home as possible.
• to have your interest on the forefront.

How to prepare to sell your home?

1. Create a custom search for your neighborhood. to track activity in your area.
2. Keep up to date on Phoenix real estate market trends. with regular graphs, tables and analysis.
3. Read our articles about selling.
4. Subscribe to PhoenixMarketTrends for regular updates on Phoenix real estate statistics.
5. Call us to discuss your plans and preparation.

It takes a lot of effort to sell a home. You have created home, and now it needs to be introduced to the potential customers and marketed so that they can find it.

Our promise is to utilize the best "effective" tools in the current market to expose your property to potential buyers without reservation. Our service is a balance of technology, marketing and personal service: a blend created to provide value and results.

Ready to get started right now?

This is a selection of some of the homes we've sold. Many of them we sold several times: purchase and sale or vice versa.
View Sold by Artur and Joanna in a larger map