Marketing Your Phoenix Property With "Measurable Results." A Better Listing With One Goal: To sell the home for the highest price, in the shortest time and with the fewest problems.

The key to any marketing plan, especially in real estate is to identify the direction that you are going to take and the target market so exposure is to the right purchaser for the property.

Online marketing is the way today. Nearly 90% of buyers seek properties online.  The online environment is a medium that provided, with proper use, a rich platform from which to present rich deep information for potential buyers. Nothing in print can compare.

We are 99% online. We have assembled a marketing plan that help achieve the highest result.

We promise...

"We don't offer "fluff" and "filler".   Please review our marketing approach below and if you resonate with our direct approach and you want to get better RESULTS in every area of the real estate process, hire us.

1. Pricing.

Amongst the most important steps is proper pricing.  Pricing depends on your needs, the market trends, the economic vitality.  Pricing is mailable as is the market.  Don’t choose your agent based on price.  

Price must be carefully chosen to be the market price.  It does not matter how well the marketing is done if the price over what buyers are willing to pay. 

Of course marketing helps expose the home to more potential buyer and as more buyers get interested more will be willing to pay market price, but rarely will some pay more. 

2. Staging.

Staging can go from simple to extensive and depends on the individuals ability and need.  No matter the depth of the staging this vital process will help.  We provide consulting on what to do to market the property more presentable. 

First impressions are vital: outside to inside.  Joanna is a trained interior designer, but we know our limits and when necessary independent help is sought.

3. Pre-inspection. 

While not mandated it's a step worth taking.  Preventing and taking care of issues before the buyers start doing their own inspection will help the property be accepted by the buyers and ease the process, lessening surprises later on.  We recommend doing a pre-inspection.

4. Professional Photos.

Buyers come to Phoenix from around the country.  Most people and especially those out of state rely on good information online and photos speak more then any words can. 

That is why we have invested in the equipment and use our knowledge and expertise to take professional  photos of properties and for some properties we hire out the photography. 

Photos are worth a thousand words, no matter how much a cliches this sounds to be, and making every pixel count is more important the ever.

A floor-plan helps much.  Some of you have these and when you don’t we order one.  a floor-plan not only refreshes the client’s memory of previous viewings, but allows them to conceptualize their occupancy of the space. 

Most people buy the neighborhood along with the property.  We provide additional photos, extensive information on the area as well as the home.

7. Custom sign rider: website and instant text info.

For each property we create a custom sign rider with the custom website address, like www.22place.com plus a new innovative feature taking advantage of the instant gratification of text messaging.  A drive by buyer can have several options to get information:  call us, go to the extensive website or text a code and get the basics, including photos instantly to their phone.

8. Custom Website / Virtual Tour.

Each property receives a custom website dedicated to the home.  Its purpose is a repository of the extensive information we compile.  This includes photos, documents, description, map, schools, stores, demographics, neighborhood information and much more.  This website is a base which is advertised in the major online distributors where potential buyers can find it and explore the property.  It’s also additional information for the MLS.

9. MLS Listing-done better.

The MLS is very important and the process to inputting data, photos is though through carefully.  Its as important to market to potential buyers as it is to other agents. 

In most cases it will be another agent that brings a buyer, but well be responsible for getting them interested, to the property or their client may have found the property somewhere online or the agent on the mls and the more information we provide the easier the job is for everyone. 

So the same care that goes into other marketing goes into the MLS.

10. Extensive Online Promotion.

This is where we shine.  Everything we do is to get as many people interested in your property as possible.   We have a very defined strategy for getting your property to as many websites out there as are available. 

There are several dozen influential dominant sites and there are secondary sites.  We ensure your property is  on each of these. 

In addition we track how many people have visited your property and how they got there.  We know the sites more likely to be used by potential buyers and we put addition effort to ensure proper exposure.

11. Social Media.

Twitter, Facebook and other social media are growing in important.  We diligently communicate the available of the home. 

This is a new method of exposing properties so results of it effectiveness are inconclusive.

12. SEO - Search Engine Optimization.

Google, Bing and other search engines are the place most of us go to find information on-line.  Along with making sure the major property search sites show your home we have a strategy to market your property to very specific buyers. 

We use well crafted strings of words to target buyers looking for very specific properties.  As an example: if you are selling a 4 bedroom home with a 4 car garage near the Phoenix Mountain Preserve we will make sure the searcher sees your home.

This is not easy to do an our extensive internet knowledge and experience allows us to expose you property in this very decisive way.  You won't get as many visitors with the method, but the visitors you get will be looking for your type of home. 

We also utilize split targeting because there may be several different types of buyers and each responds to different criteria.

13. PhoenixMarketTrends.com

”Powerful online placement”  With an average of 10,000 individual visitors to Phoenix Market Trends we have an outlet to market you home.   Most of these visitors are buyers and especially buyers in the Central Valley.  We use this well tuned and popular website to market you home.

14. Customization.

Because each property is unique we will explore other avenues to market the home.  We are always open to new ways to promote homes.  The success of our team and our clients relies on our ability and fortitude in exploring possible way sot expose homes and achieve the desired results.

15. Networking.

We belong to Premier Marketing Group of Realty Executive.  This group of about 100 top-selling agents sells over 2 billion dollars of real estate a year.  We are experiences and dedicated to getting results.  You may visit our group website at www.RealtyExecutivesPMG.com

Quite a new medium.  We are in the exploratory phase of exposing properties using video.  Enhanced with photography, graphics and music to showcase the uniqueness, features and beauty of your home.  

Tours have been created to maximize the public visibility of listings by integrating them into all our marketing efforts to give buyers the best opportunity to experience your home.

Open houses have limited use.  On some homes they make sense and we will utilize them and or broker open houses when we feel this may help the sale.

18. Neighborhood Letters/Cards.

It was noted in a study that 40% of buyers already know someone in the neighborhood they are buying in. 

While this number may be lower in Phoenix we make sure your neighborhood knows about your home. 

We want them to tell people about  your home.  They already live in the neighborhood and will echo what is great about it.  We notify them via Just listed cards or more often letters.

19. Servicing.

We return calls!  Your calls, Realtor calls, buyer calls and we do everything to make the process better for everyone.

We keep a constant pulse on the market, the feedback and the results of any marketing efforts.  This is necessary as a market is very fluid and ever changing, so the marketing and strategy needs to change as well.

No flyers!

We offer the entire package, a rigorous, extensive, comprehensive and professional level marketing strategy with measurable results.  

Our "service is exceptional" and our" marketing great, spectacular" - those are the word of our clients.

You expect much from us and we deliver.  Selling a home is a cooperative effort and we have some expectations from you.

Our goal is common and mutual: you as the seller, we as your representative, the buyer, buyer's agent, title, lender and every one else involved.  The goal is the have a successful transfer of the property, to make the process easier with less stress and little to no hassle and of course in a reasonable time and for market price.

Artur & Joanna Real Estate Team

In the business of real estate since 1998

602.358.1392